

This Is Your Brain Booster
This Is Your Brain Booster
This Is Your Brain Booster
Packaging
Campaign video
Packaging
Campaign video
Special Thanks To: Stefan Sagmeister, Jiin Oh, Columbia University Students
Special Thanks To: Stefan Sagmeister, Jiin Oh, Columbia University Students
During exam season, stress becomes a shared experience within the library. This Is Your Brain Booster explores how small gestures, shaped through design, can offer moments of comfort and emotional relief. Chocolate packages were distributed to the Columbia University students, each paired with a randomly selected card featuring a witty message.
The experience was designed to feel personal, lighthearted, and unexpected. Through packaging and video, the project asks whether design can move beyond function to create genuine emotional connection. By combining humor, tactility, and surprise, it celebrates the quiet power of design to lift spirits and bring brief moments of joy.
During exam season, stress becomes a shared experience within the library. This Is Your Brain Booster explores how small gestures, shaped through design, can offer moments of comfort and emotional relief. Chocolate packages were distributed to the Columbia University students, each paired with a randomly selected card featuring a witty message.
The experience was designed to feel personal, lighthearted, and unexpected. Through packaging and video, the project asks whether design can move beyond function to create genuine emotional connection. By combining humor, tactility, and surprise, it celebrates the quiet power of design to lift spirits and bring brief moments of joy.
During exam season, stress becomes a shared experience within the library. This Is Your Brain Booster explores how small gestures, shaped through design, can offer moments of comfort and emotional relief. Chocolate packages were distributed to the Columbia University students, each paired with a randomly selected card featuring a witty message.
The experience was designed to feel personal, lighthearted, and unexpected. Through packaging and video, the project asks whether design can move beyond function to create genuine emotional connection. By combining humor, tactility, and surprise, it celebrates the quiet power of design to lift spirits and bring brief moments of joy.




















