A simple lunch can become a point of connection. Soro-soro responds to senior poverty by bringing generations together through food, inviting younger consumers to encounter the lives and stories behind each meal. Retired seniors prepare and sell lunch boxes, while the packaging shares their personal narratives, turning everyday nourishment into a moment of recognition and empathy.
Beyond commerce, the brand creates a platform for one to one support and sustained dialogue. A warm visual language and story-led system frame care as something shared rather than distant. Through design, Soro-soro strengthens social ties while proposing a model of support rooted in dignity, participation, and mutual respect.