Savasana Music Festival

Savasana Music Festival

Savasana Music Festival

Identity

Art Direction

Motion

Packaging

Identity

Art Direction

Motion

Packaging

Role: Art Direction, Graphic Design, Digital + UI/UX
Team: Jenny Kim, Jane Lee

Role: Art Direction, Graphic Design, Digital + UI/UX
Team: Jenny Kim, Jane Lee

Savasana Music Festival is a virtual festival that blends yoga, meditation, and music into a single immersive experience. Inspired by savasana, the restorative yoga posture associated with stillness and release, the festival was conceived as a space for pause within the rhythm of city life.
Set on Governors Island, the visual identity balances calm and energy through a cohesive graphic system spanning invitations, tickets, motion, and digital platforms. The design reflects the festival’s intention to help participants slow down, reconnect with their bodies, and experience sound and movement as a form of collective rest.

Savasana Music Festival is a virtual festival that blends yoga, meditation, and music into a single immersive experience. Inspired by savasana, the restorative yoga posture associated with stillness and release, the festival was conceived as a space for pause within the rhythm of city life.
Set on Governors Island, the visual identity balances calm and energy through a cohesive graphic system spanning invitations, tickets, motion, and digital platforms. The design reflects the festival’s intention to help participants slow down, reconnect with their bodies, and experience sound and movement as a form of collective rest.

Savasana Music Festival is a virtual festival that blends yoga, meditation, and music into a single immersive experience. Inspired by savasana, the restorative yoga posture associated with stillness and release, the festival was conceived as a space for pause within the rhythm of city life.
Set on Governors Island, the visual identity balances calm and energy through a cohesive graphic system spanning invitations, tickets, motion, and digital platforms. The design reflects the festival’s intention to help participants slow down, reconnect with their bodies, and experience sound and movement as a form of collective rest.