

Good People Hope Box
Good People Hope Box
Good People Hope Box
Campaign
Product
Campaign
Product
Role: Graphic Design
Client: Good People
Team: Yusup Kim, Hyunsook Yu at INSPIRE/D
Role: Graphic Design
Client: Good People
Team: Yusup Kim, Hyunsook Yu at INSPIRE/D
Small gestures of kindness can ripple outward in unexpected ways. The Good People Hope Box campaign extends this idea through a series of printed items built around its central character, creating a cohesive set designed to celebrate and encourage everyday acts of goodwill.
The collection includes a certificate recognizing participation, character stickers, a paper toy, and an informational leaflet for sponsors. Each piece carries a warm, approachable tone that reinforces the campaign’s message of hope and positivity, turning simple interactions into tangible reminders that kindness can be shared, displayed, and passed on.
Small gestures of kindness can ripple outward in unexpected ways. The Good People Hope Box campaign extends this idea through a series of printed items built around its central character, creating a cohesive set designed to celebrate and encourage everyday acts of goodwill.
The collection includes a certificate recognizing participation, character stickers, a paper toy, and an informational leaflet for sponsors. Each piece carries a warm, approachable tone that reinforces the campaign’s message of hope and positivity, turning simple interactions into tangible reminders that kindness can be shared, displayed, and passed on.
Small gestures of kindness can ripple outward in unexpected ways. The Good People Hope Box campaign extends this idea through a series of printed items built around its central character, creating a cohesive set designed to celebrate and encourage everyday acts of goodwill.
The collection includes a certificate recognizing participation, character stickers, a paper toy, and an informational leaflet for sponsors. Each piece carries a warm, approachable tone that reinforces the campaign’s message of hope and positivity, turning simple interactions into tangible reminders that kindness can be shared, displayed, and passed on.














