Seoullo’s elevated walkways became a public stage for Double A, a paper company committed to responsible forestry and sustainable production. The event aimed to raise awareness of how paper can be produced while protecting ecosystems, calling for a visual language that could communicate environmental stewardship in an approachable and engaging way. A central character was developed to anchor the experience, appearing across installations and printed materials to guide visitors through the space.
Large-scale graphics, banners, and informational panels worked together to translate complex sustainability practices into clear, accessible narratives. Paper toys and pamphlets extended the message beyond the site, allowing visitors to interact with the material itself while reinforcing Double A’s commitment to responsible paper production and environmental care.